Joel is a digital entrepreneur who oversees 8 different studios in Canterbury. While they all have different purposes, they share a common goal — bring people together.
His curiosity of all things creative is what has brought him to his latest sidequest — creative solutions for websites, apps and digital systems.
He learned pretty fast that there are endless possibilities in this space, and they're getting more affordable and easier to run every day.
Joel believes the power of communicating belongs to everyone, sometimes you just need a bigger megaphone, and Sidequest Digital is here to give it to you.
The best solutions feel simple to use, even when they're technically sophisticated. I build things that just work, no training manuals required.
Every pixel, word, and interaction should reflect who you are. I'm here to amplify your identity.
Structure and flexibility are at the core of the designs, giving them the power to expand and scale as you do.
I'll tell you what's possible, what's not, and what I'd recommend, even if it means a smaller project or going with another company to support your needs.
I'm invested in your success beyond the invoice. When your project thrives, I've done my job right.
Everything I build works for everyone — regardless of device, connection speed, or ability. Inclusivity isn't an add-on.
We talk. I learn about your organisation, your goals, and the people you serve. No forms — just conversation.
I create wireframes and visual concepts. You give feedback. We iterate until it feels right.
The actual development. You'll see progress along the way with regular updates and demos.
We go live. I handle deployment, walk you through everything, and stick around for support.
You might wonder if a solo developer can really deliver what an agency promises. Here's the thing: most agency work is done by one or two people anyway, you're just paying for the overhead, the account managers, and the office.
Every project includes custom design, responsive development, basic SEO setup, browser testing, and a handoff. We don't use templates — everything is built from scratch for you.
We require a 50% deposit of the setup fee to begin the work. The remaining 50% is due upon completion before the final files are delivered. The annual subscription will also be invoiced at this time too.
Absolutely. If the calculator shows more than you can afford, let's talk. We can often adjust scope or phase the project to fit your budget while still delivering something great.
We're partnered with some great web hosts, we can manage hosting for you, or hand everything off to your own hosting provider. We'll recommend the best option based on your project needs.
Pretty accurate! And we're committed to our prices. If complexity arises due to unforeseen ideas or developments, we'll be able to negotiate win wins the whole way through.
Depends on the project - but yes, AI tools have become a big part of the workflow. They save time (and money) on monotonous tasks so we can focus on the big goals and personalised designs.
AI tools are excellent for project development - but without a craftsman, they're useless. The importance of the designer's oversight on a project can't be overstated. The investment in someone who cares will stretch further than any AI tool out there.
I'd love to hear about your project. No pressure, no hard sell — just a conversation about what you're trying to achieve.